Privacy Policy

1. Introduction

Welcome to Drink Agents ("we," "us," or "our"), operated by Drink Agents, Inc. Drink Agents is an AI-powered beverage discovery platform that helps users explore and learn about wine, beer, spirits, coffee, and other beverages. We are a publisher and recommendation service — we are not a retailer and do not sell alcoholic beverages directly.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at drinkagents.com, including any partner experience pages hosted on our domain. Please read this policy carefully. By using the site, you consent to the practices described in this policy.

2. Age Requirement

Our website contains content related to alcoholic beverages and is intended for users who are of legal drinking age in their jurisdiction (21 years of age or older in the United States). We do not knowingly collect personal information from anyone under the legal drinking age.

If you are under the legal drinking age, please do not use our website or provide any personal information. If we learn that we have collected personal information from someone under the legal drinking age, we will delete that information promptly. If you believe we have inadvertently collected such information, please contact us immediately.

3. Information We Collect

3.1 Information You Provide

• AI Chat Conversations: When you interact with our AI beverage experts (such as Rachel, Sofia, Marcus, Maya, or Celeste), we collect and store the messages you send and the AI responses you receive. This includes the full text of your questions, preferences, and any information you share during the conversation.
• Finder Quiz Responses: When you use our interactive drink finder quizzes, we collect your answers to help generate personalized recommendations.
• Account Information: If you create a client portal account, we collect your name, email address, and password.
• Contact Information: If you reach out to us via email or other communication channels, we collect your name, email address, and the content of your message.

3.2 Information Collected Automatically

• Browsing Activity: We track pages you visit, products you view, brands you explore, and your navigation path through our site. This information is stored in your browser's session storage and sent to our AI chat system to provide context-aware recommendations.
• Device & Technical Data: We collect your IP address, browser type and version, operating system, device type, screen resolution, time zone, and language preferences.
• Usage Data: We collect information about how you interact with our website, including click patterns, time spent on pages, scroll depth, and feature usage.
• Referral Data: We collect information about how you arrived at our website, including referring URLs, search terms, and campaign parameters (UTM tags).

3.3 Information from Third-Party Services

We may receive information about you from third-party analytics and advertising platforms (described in Section 5) based on your interactions with ads or links that direct you to our website.

4. How We Use Your Information

We use the information we collect to:

• Provide AI-Powered Recommendations: Your browsing history, quiz responses, and chat messages are used to give our AI personas context about your preferences so they can offer relevant beverage suggestions.
• Improve Our Service: We analyze chat conversations, quiz responses, and browsing patterns in aggregate to improve our recommendation algorithms, product database, and user experience.
• Personalize Your Experience: We use session data to remember your browsing context within a visit, so our AI personas understand what you've already explored.
• Operate Partner Experiences: When you visit branded partner experiences (e.g., Foley Family Wines, Wine Group, Corks & Cheers), we use your data to provide tailored recommendations within that partner's product catalog.
• Display Advertising: We use data to serve relevant advertisements through Google AdSense and measure advertising effectiveness through Meta Pixel.
• Analytics & Reporting: We use aggregated and anonymized data to understand site traffic, user engagement, and content performance.
• Maintain Security: We use technical data to detect and prevent fraud, abuse, and security threats.
• Communicate: If you have an account, we may send you service-related notifications.

5. Third-Party Services & Technologies

We use the following third-party services, each of which has its own privacy policy governing data use:

5.1 AI & Chat Services

• Anthropic (Claude): Our AI chat personas are powered by Claude, developed by Anthropic. Your chat messages are sent to Anthropic's API for processing. Anthropic's privacy policy governs their handling of this data. Anthropic Privacy Policy
• Fig1 AI: Our proprietary platform that manages AI persona configuration, session management, and tool execution. Chat messages are processed through Fig1 AI servers.

5.2 Analytics & Advertising

• Google Analytics 4 (GA4): We use GA4 to understand website traffic and user behavior. Google may collect data including your IP address, browser information, and interactions with our site. Google Privacy Policy
• Meta Pixel (Facebook): We use Meta Pixel to measure the effectiveness of our advertising and to serve relevant ads. Meta may collect data about your visit and link it to your Facebook/Meta account if you have one. Meta Privacy Policy
• Google AdSense: We display advertisements served by Google AdSense. Google uses cookies to serve ads based on your prior visits to our website and other sites. Google Ad Policies

5.3 Video & Media

• HeyGen: We use HeyGen-generated AI video avatars in our finder quizzes. These are pre-recorded video assets and do not process your personal data in real time.
• Cloudflare R2: Product images and video content are hosted on Cloudflare R2 storage. Cloudflare may collect technical data related to content delivery. Cloudflare Privacy Policy

5.4 Hosting & Infrastructure

• Vercel: Our website is hosted on Vercel. Vercel may collect server logs and technical data. Vercel Privacy Policy
• MongoDB Atlas: User data and analytics are stored in MongoDB Atlas cloud database. MongoDB Privacy Policy

6. Cookies & Tracking Technologies

We use cookies and similar technologies to collect and store information. Here are the types of cookies we use:

• Essential Cookies: Required for basic site functionality, such as authentication for the client portal.
• Analytics Cookies: Used by Google Analytics to collect anonymous usage data (e.g., _ga, _ga_* cookies).
• Advertising Cookies: Used by Meta Pixel and Google AdSense to serve relevant ads and measure campaign performance (e.g., _fbp cookie).
• Session Storage: We use your browser's session storage (not cookies) to track your browsing path, products viewed, and finder progress within a single visit. This data is cleared when you close your browser tab.
• Local Storage: We use local storage to remember your chat session IDs and authentication tokens for the client portal.

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, blocking cookies may affect the functionality of certain features. You can also opt out of Google's personalized advertising at adssettings.google.com and Meta's ad preferences at facebook.com/adpreferences.

7. Data Sharing & Disclosure

We do not sell your personal information. We may share your data in the following circumstances:

• Service Providers: We share data with the third-party services listed in Section 5 to operate our platform, process AI chat requests, serve ads, and analyze usage.
• Partner Brands: When you visit a branded partner experience, we may share aggregated, anonymized analytics with that partner (e.g., total page views, quiz completions). We do not share your individual chat messages or personal information with partners.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• Protection of Rights: We may disclose information to protect our rights, privacy, safety, or property, or that of our users or the public.

8. Data Retention

• Chat Messages: Stored indefinitely for service improvement and analytics purposes. You may request deletion (see Section 9).
• Session Data: Browser session storage is automatically cleared when you close your browser tab.
• Analytics Data: Page views and user actions are retained for up to 24 months.
• Account Data: Client portal accounts are retained until you request deletion.
• Cookies: Analytics and advertising cookies typically expire within 6-24 months, depending on the provider.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encrypted data transmission (HTTPS/TLS) for all website traffic
• Encrypted storage for passwords and authentication tokens
• Access controls limiting who can access personal data within our organization
• Cloud infrastructure with enterprise-grade security (Vercel, MongoDB Atlas, Cloudflare)

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

11. Links to External Sites

Our website contains links to third-party retailers, brand websites, and other external sites where you can purchase beverages. We are not responsible for the privacy practices of these external sites. When you click a link to an external site, you are subject to that site's privacy policy. We encourage you to review the privacy policies of any external site you visit.

12. Do Not Track Signals

Some browsers transmit "Do Not Track" (DNT) signals. Our website does not currently respond to DNT signals. However, you can use the cookie opt-out mechanisms described in Section 6 to control tracking on our site.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will post the updated policy on this page with a revised "Effective Date." We encourage you to review this page periodically. Your continued use of the site after changes are posted constitutes your acceptance of the updated policy.

14. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: