Pico Maccario

What do you get when two brothers with Piedmontese roots and a shared obsession for Barbera decide to shake things up? You get Pico Maccario: a vibrant, family-owned estate with 112 hectares of serious vineyard muscle and a bold, modern twist. Born in 1997 in Mombaruzzo, this winery isn’t afraid to challenge norms. While its heart beats for Barbera — specifically Barbera d’Asti — it also dabbles in top-notch crus in Barolo and Barbaresco, thanks to its 2016 Langhe expansion. The result? A portfolio that balances old-world charm with next-gen vision. Innovation is the name of the game here. From vineyard tech and selective harvests to flashy color-coded pencils (yes, really) and pop-art labels, Pico Maccario makes wines that are as pleasing to the eye as they are to the palate. Their icon, Lavignone, hails from a single 54-hectare block — the largest Barbera cru in existence — and drinks like a love letter to Piedmont. Playful, precise, and proudly Piedmontese, Pico Maccario is putting Barbera where it belongs: center stage on the global wine scene. * * *